de·sign \di-ˈzīn (verb)

: to plan and make decisions about (something that is being built or created)

: to create the plans, drawings, etc., that show how (something) will be made

: to plan and make (something) for a specific use or purpose

: to think of (something, such as a plan) : to plan (something) in your mind


Defining things is underrated.

Design is a process. An intentional process. What is your intent?

Beyond the basic, objective principles of "good" design, your design starts with you. What is your brand? What distinguishes your space from another, making it true and unique to you?  

BDI can help you discover & define your aesthetic, styling your tastes into a designed environment that makes an impact.

Let's make a plan to define you. And work it.


Be daring, be different, be impractical...
be anything that will assert integrity of purpose and imaginative vision against the play-it-safers,
the creatures of the commonplace, the slaves of the ordinary.
— Cecil Beaton